Etsy have launched a new website tool called Pattern which allows shops to run a separate website which synchronizes with their shop. You can buy from either the ordinary shop or the website.
What do you think? I like the look of the website a lot (I'll like it even more when my camera is repaired and I lose that blob of dust on the lens...) but it does cost money and I'm wondering whether it's worth it.
You can see it here. Feedback would be much appreciated. Thanks!